Google Feed - Product identifiers (Attributes)
The following are product identifier requirements for items listed on blujay to show up on Google Product Search. The required identifiers will differ depending on the product type
(illustrated in the table below). These identifiers are optional for blujay, but are required for Google Product Search.
||Identifiers required for each product
|Media (i.e., Music, Movies, Video games)
||UPC, EAN, or JAN
||ISBN (ISBN-10 or ISBN-13, books published before 1970 don't require this field.)
|Apparel and Accessories
||Color, Size, Gender & Age group required.
||At least two of the following three identifiers:
- UPC, EAN, or JAN
- MPN (Manufacturer Part Number)
If some of your items are custom made, vintage or otherwise do not have Brand, UPC or ISBN information you should mark the item as a
"Custom Item." Items marked as "Custom" will show up in Google Product Search without any requirement for product identifiers.
Updating Product Identifiers
You can quickly update all your product identifiers. Login to your store, go to MY ADS > MANAGE MY ADS. Click the SHOW ATTRIBUTES checkbox
to see the attributes that each item will need in order to fulfill the Google Products requirement. If an item is missing the required attributes, then a
red asterisk * will appear before the item subject line. There will also be a red outline
around the fields that are empty. Keep in mind that for most products, only 2 of the 3 fields [Brand, UPC, Manufacturer's Part Number] are required.
Click the submit button on the bottom of the page when finished.