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Google Feed - Product identifiers (Attributes)
The following are product identifier requirements for items listed on blujay to show up on Google Product Search. The required identifiers will differ depending on the product type
(illustrated in the table below). These identifiers are optional for blujay, but are required for Google Product Search.
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Product type |
Identifiers required for each product |
| Media (i.e., Music, Movies, Video games) |
UPC, EAN, or JAN |
| Books |
ISBN (ISBN-10 or ISBN-13, books published before 1970 don't require this field.) |
| Apparel and Accessories |
Color, Size, Gender & Age group required. |
| All other |
At least two of the following three identifiers:
- Brand
- UPC, EAN, or JAN
- MPN (Manufacturer Part Number)
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Requesting an exemption for this requirement
If some of your items are custom made, vintage or otherwise do not have Brand, UPC or ISBN information you can request an exemption for your items.
After your account has been enabled for Google Product Feeds, go to "My Blujay" -> "My Ads" -> "Google Feed" and submit your exemption request. If your account has NOT been
enabled for Google Product Feeds, please request that before proceeding.
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