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Google Feed - Product identifiers (Attributes)

The following are product identifier requirements for items listed on blujay to show up on Google Product Search. The required identifiers will differ depending on the product type (illustrated in the table below). These identifiers are optional for blujay, but are required for Google Product Search.

Product type Identifiers required for each product
Media (i.e., Music, Movies, Video games) UPC, EAN, or JAN
Books ISBN (ISBN-10 or ISBN-13, books published before 1970 don't require this field.)
Apparel and Accessories Color, Size, Gender & Age group required.
All other At least two of the following three identifiers:
  • Brand
  • UPC, EAN, or JAN
  • MPN (Manufacturer Part Number)

Custom Goods

If some of your items are custom made, vintage or otherwise do not have Brand, UPC or ISBN information you should mark the item as a "Custom Item." Items marked as "Custom" will show up in Google Product Search without any requirement for product identifiers.

Updating Product Identifiers

You can quickly update all your product identifiers. Login to your store, go to MY ADS > MANAGE MY ADS. Click the SHOW ATTRIBUTES checkbox to see the attributes that each item will need in order to fulfill the Google Products requirement. If an item is missing the required attributes, then a red asterisk * will appear before the item subject line. There will also be a red outline around the fields that are empty. Keep in mind that for most products, only 2 of the 3 fields [Brand, UPC, Manufacturer's Part Number] are required. Click the submit button on the bottom of the page when finished.

Resources for finding product UPC or ISBN info.

UPC   Internet UPC Database
ISBN   ISBN Database

For more detailed information, please visit
Apparel item attribute requirements can be found here

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