Hardback book with Dust Jacket by Dr. Kevin Leman
Over 245 pages
Copyright © 1996 by Dr. Kevin Leman
" " Building relationships ... is far more important
than just 'going for the money.' Kevin's insight
into how birth order can help build those
relationships will give you a head start. "
STEVE ARTERBURN, COFOUNDER
The Minirth Meier New Life Clinic "
" " Can you succeed in today's competitive world
and still feel good about yourself ? Dr. Leman
answers that question and many more ...
It's a winner ! "
JOHN MACKOVIC, HEAD FOOTBALL COACH
The University of Texas at Austin "
" You may know the product, but if you don't know people, you've got some ground
to make up, before you can be the business success you can and ought to be.
Whether it's your client or customer, your boss, your employees, or even yourself,
a better understanding of what makes people tick can pay big dividends.
And most often what makes us tick begins at birth. "
" Winning the Rat Race Without Becoming a Rat is a cutting-edge strategy
that puts you in touch with the strengths and weaknesses that come with
being a first born, a later born, or an only child.
You'll learn how to turn those strengths and weaknesses into sales advantages both on a
personal and corporate level.
Having trouble with a client ?
Maybe it's your first-born perfectionism that's not breaking through your client's
Concerned that your sales staff isn't generating the results you need ?
Maybe you've got too few charming last borns on the payroll. "
" Leman's win-win approach to getting ahead in the business world combines real-life
psychology with principles for success that show you how to sell, manage, and work
with others by capitalizing on an often-overlooked aspect of the rat race: human
It's a personal side of business that can equal unparalleled profit. "
" - PART I -
Could Something Like Birth Order Actually Work
in MY Business ?
1 If All the Psychologists in the World Were Laid End to End,
Would You Leave Them There ?
2 It's 10:00 P.M. ... Do You Know What Birth Order Your
Accountant Is ?
3 Need to Cut a Deal or Make a Sale ?
Call a Later Born - Fast !
- PART II -
How a Little Basic Birth Order Will Get You
4 To See (and Sell) Better, Always Get Behind Your
5 Using Birth Order Secrets to Make the Sale Every Time*
6 Relationships - Sales Are All about Relationships
- PART III -
Be a Birth Order Manager and Do a Better Job
7 Your Plane Is Taxiing for Takeoff - Is Your Pilot a
First Born ?
8 How to Manage Perfectionists (Yourself Included)
9 Note to Management: Everyone's Different - Especially Those
10 Good Managers Get the Most from Each Birth Order
11 To Keep Your Power, Give Some of It Away
12 Bet a Winner ... Let the Rats Chase the Cheese
EPILOGUE Portrait of a Winner
ABOUT THE AUTHOR "
Both the book and dust jacket are in very good condition with only minor wear.
No torn or ripped pages.
No markings or writing.